Award Winning Kosh! Oats

Blok Exhibits The Kosh! Oats

BLOK, the lead designer of the highlighted work Kosh! - Oats by BLOK points out, Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront..

Award Winning Kosh! Oats Images:

VIA: http://competition.adesignaward.com/design.php?ID=56088

End of the article, click here to go back to previous page, or alternatively go back to A Design Magazine homepage.

Copyright © 2010 - 2018 A Design Magazine - adesignmagazine.com - All Articles