Award Winning Kosh! Oats

Blok Exhibits The Kosh! Oats

BLOK, the lead designer of the highlighted work Kosh! - Oats by BLOK points out, Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront..

Award Winning Kosh! Oats Images:


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