Sylvie Cherian-Nikidom Roller Schoolbag

At Design Interviews

(Excerpt) Interview with Sylvie Cherian : Frank Scott: What is the main principle, idea and inspiration behind your design?. Sylvie Cherian : To develop an ergonomic and durable schoolbag, to respond to the current market need. Children carry too much weight on their backs, and current trolley bags with wheels are poorly constructed and break very easily due to poor construction. Current trolley bags with small wheels are also difficult to manoeuver and as a result are cumbersome for children to handle. Our mission was to develop a bag that would be extremely easy for children to handle, ergonomic (push or pull function), and also with an interesting look so children would want to carry it. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Sylvie Cherian : The main focus was to combine great looks with ergonomics. We wanted to develop a product that doctors would gladly recommend due to its studied ergonomic functions, parents would buy happily because of durability, and children would want to carry because of the attractive design, ease of use, and collectible accessories. .Frank Scott: What are your future plans for this award winning design?. Sylvie Cherian : A line expansion is already in the works, to include more designs, with another basic color other than black, new frontal designs, as well as a larger size for baggage carry-on in planes, for both adults and children. .Frank Scott: How long did it take you to design this particular concept?. Sylvie Cherian : It took about one year to achieve the final design, and 3 more years to achieve the ideal prototype, after taking into account the input from physiotherapists, parents, and children alike. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Sylvie Cherian : As parents tired of purchasing several school trolleys a year because of poorly constructed products that break too easily and do not take ergonomics into account, we were motivated to develop a sturdy design kids would love taking to school, all the while making parents feel good about the fact that their kids are not carrying heavy loads on their backs. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Sylvie Cherian : The design was entirely developed by Nikidom together with a design studio, and is being exclusively manufactured for and distributed by Nikidom. .Frank Scott: What made you design this particular type of work?. Sylvie Cherian : As parents of school-aged children, we got tired of purchasing several trolley bags every schoolyear because they break too easily. We decided there must be a way to engineeer a good quality, yet affordable product for school-aged children. As many parents, we want our children to protect their health and prefer to see them carrying heavy loads in a healthy, ergonomic fashion. With available trolley bags so fragile, our children would prefer to carry heavy loads in their backpacks thereby exposing themselves to possible spinal injuries. We believed there must be a way to design a trolley bag that is both durable yet fun for children to take.[ End of Excerpt: Read complete interview with Sylvie Cherian on Nikidom Roller Schoolbag at design-interviews.com ]

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