Fido Dido House by 7UP Free
Fido Dido House is a two day brand installation created in Covent Garden in London. The design translates the black and white two dimensional world of the character Fido Dido into a three dimensional space. Visitors move through themed areas, including a closet of iconic outfits and a kitchen pantry stocked with Fido Flakes. Further features include a fridge cool down, hammocks for resting, an interactive doodle wall, calm music and product sampling. The multi sensory setting invites guests to relax and brings the campaign message to life.
Fido Dido House by 7UP Free Experiential by PepsiCo Design and Innovation was selected as an outstanding representation of service design by the A' Design Award & Competition. Fido Dido House by 7UP Free Experiential earned the Bronze A' Design Award in Event and Happening Design in 2020. The A' Event and Happening Design Award is an international, juried, academic and meritocratic design recognition program that recognizes superior design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.
