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Game Fuel PRO-AM Consumer Experience Experiential

PepsiCo Design and Innovation Experiential Event

Game Fuel PRO-AM Consumer Experience

Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast.

Game Fuel PRO-AM Consumer Experience Experiential by PepsiCo Design and Innovation was highlighted as an innovative representation of service design by the A' Design Award. Game Fuel PRO-AM Consumer Experience Experiential won the Golden A' Design Award in Event and Happening Design in 2020. The A' Event and Happening Design Award is an international, meritocratic, just and fair design competition that rewards outstanding design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.

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Design Brand of the DaySpecial CoverageSaturday, 7 November 2026

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