Off the Eaten Path
Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.
Off the Eaten Path Packaging by PepsiCo Design and Innovation has been highlighted as a creative illustration of communication design by the A' Design Award & Competition. Off the Eaten Path Packaging received the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
