Adore Repackaging
Adore is a packaging design for sanitary pads. The packaging uses a handwritten typeface as the main design element to create a sense of youth and vibrancy. The layout is minimal and set against a plain background, so attention is drawn to the theme of feminine health. Each pack is made of fully sealed aluminium foil with a resealable closure, allowing users to take what is needed and close the pack again to protect the pads from germs and bacteria. Three sizes are produced, for pantyliner, day and night use.
Adore Repackaging Sanitary Pads by Etereo was featured as an innovative example of communication design by the A' Design Award & Competition. Adore Repackaging Sanitary Pads was awarded the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design award which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
