WE
We Jewelry is a retail interior designed for a jewelry brand and located in Fuzhou, China. The shop covers 45 square meters. The display cabinets are shaped after travel cases and are embedded in shelving, so more pieces can be shown within a limited area. Metal rivets on the window and on the cabinets add a refined detail. The window uses a grid pattern, with white open cells and orange closed cells. Burning orange is the main color of the space. Light sources of different color temperatures are placed to make the jewelry appear brighter.
WE Retail Space by Chen Fengfeng,Jiang Baoyi was selected as an innovative illustration of architectural design by the A' Design Awards. WE Retail Space received the Silver A' Design Award in Interior Space and Exhibition Design in 2020. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design accolade which rewards superior design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
