Moutai
Moutai is a packaging design for a Chinese baijiu liquor. The box is the first to apply the pull-card changing pattern principle to a packaging structure. When a card is pulled, the printed illustration changes, revealing the twelve Chinese zodiac animals and mythical figures gathered for a feast in Maotai Town. The illustrations refer to traditional Chinese culture and aesthetics. The bottle is made with ceramic technology. Three-dimensional low-temperature embossed paper is used to keep the patterns faithful. The box measures 140 by 125 by 300 millimeters.
Moutai Liquor by Kai Liu Yu has been featured as a grand illustration of communication design by the A' Design Awards. Moutai Liquor received the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
