Wulianghong
Wulianghong is a liquor packaging design inspired by the screen, a traditional item of Chinese furniture. The package brings together three representative Chinese elements: Chinese red, the peony flower and embroidery. A three-fold structure protects the bottle and displays it at the same time. When opened, the package resembles a folding screen, and the bottle stands like a collected object on a display shelf. Inlaid window frames and embroidery add an artistic effect. The package measures 225 mm in width, 115 mm in depth and 215 mm in height.
Wulianghong Liquor Packaging by INFINITY STUDIO has been identified as an innovative illustration of communication design by the A' Design Award. Wulianghong Liquor Packaging earned the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
