Hanwu Liquan 1974
Hanwu Liquan 1974 is a packaging design for a Chinese liquor series. The bottle is made of transparent frosted glass with roasted gold detailing, while the cap and the tag are made of metal. The blue color of the bottle is inspired by jade from the Han Dynasty. Two dragons, based on Han Dynasty dragon patterns, form the main visual element. The shape and the structure follow a minimalist modern style. The packaging box measures 88 mm in length, 88 mm in width and 227.5 mm in height. The design presents traditional Chinese culture in a contemporary form.
Hanwu Liquan 1974 Beverage by Wen Liu was identified as an outstanding example of communication design by the A' Design Award & Competition. Hanwu Liquan 1974 Beverage was awarded the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
