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AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

Bloom advertising agency Bavarian Beer Packaging Design Packaging

AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design by Bloom advertising agency was highlighted as an outstanding example of communication design by the A' Design Award. AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design earned the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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