BlackDrop
This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
BlackDrop Brand Identity by Aleks Brand has been highlighted as an innovative representation of communication design by the A' Design Award. BlackDrop Brand Identity was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design prize that honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
