Jinsha Sauce Liquor
Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.
Jinsha Sauce Liquor Packaging by Xiaoma Hu has been selected as a creative example of communication design by the A' Design Award. Jinsha Sauce Liquor Packaging won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
