The Enchanted Forest
Label and packaging design for Blue Lagoon distillery, New Caledonia a small distillery of the islands, and their rum bottle, The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in Southern Caledonia. The objective was to create a label design that conveys the quality of the brand and creates an emotional bond with the customers in a highly competitive market. The overall feeling of the packaging is about the intertwining of tradition and modernity.
The Enchanted Forest Packaging by Elena Gamalova has been identified as an innovative representation of communication design by the A' Design Award. The Enchanted Forest Packaging won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design prize that rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
