Landscape
Landscape is a gift box designed for Chinese traditional moon cakes. The package shows a scene of waves, mountains and the moon, with a rabbit from Chinese mythology running in the sea. The mountains use the traditional Chinese color Danxia. The three-dimensional scene is built from flat paper slices, and each slice is placed at an equal distance from front to back. The paper is printed and then engraved in detail by laser. Drawers at the base hold the moon cakes, and further drawers within the scene hold knives and forks. The use of paper keeps production costs low.
Landscape Gift Box by JiaXin Qiu has been identified as an innovative example of communication design by the A' Design Awards. Landscape Gift Box won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
