Classic Blue Sealed Baijiu

Classic Blue Sealed Baijiu is a packaging design for a traditional Chinese spirit. The bottle is made of ivory white ceramic and has a square body that recalls the form of a pavilion. Corrugated lines on the side suggest a rope knot and an ear of wheat, one of the raw materials used for Baijiu. Illustrations in the style of ink painting present three themes linked to the city of Suqian. The outer box is made of paper with leather craftsmanship. The design refers to the ancient custom of sealing Baijiu in pottery jars for aging.

Classic Blue Sealed Baijiu Alcoholic Beverage Packaging by Wen Liu was recognized as a grand example of communication design by the A' Design Award. Classic Blue Sealed Baijiu Alcoholic Beverage Packaging earned the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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