Chinese Mooncake
Chinese Mooncake is a gift box designed for mooncakes offered during the Mid-Autumn Festival. The outer box follows the form of a traditional Chinese food box. An embroidery-style illustration shows an aerial view of a banquet of the Tang Dynasty, including wooden architecture and dancers. Each part of the illustration is separated by die-cutting and then joined again, so the packaging gains depth and layers. The inner box presents dance movements from Rainbow Skirt and Feather Coat, combined with classical Chinese colors such as royal purple and bamboo green.
Chinese Mooncake Packaging by Langcer Lee has been highlighted as an innovative representation of communication design by the A' Design Award & Competition. Chinese Mooncake Packaging won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design competition which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
