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Tanaka 1789 X Chartier Sake Blend 001 Branding and Design

Laurent Hainaut Branding and Design Packaging

Tanaka 1789 X Chartier Sake Blend 001

Tanaka 1789 X Chartier Sake Blend 001 is the packaging for a series of sake blends. The label carries a black on black grid pattern inspired by the walls of the Tanaka Brewery, an example of Kura architecture from the Edo period. The grid is printed as varnishes around the bottle and is sequenced into a series of hexagons, a symbol of aromatic science. Black and white are used because both brands feature these colors, and black bottles are reserved for premium sake. The two names are joined in a cross pattern through a shared letter A.

Tanaka 1789 X Chartier Sake Blend 001 Branding and Design by Laurent Hainaut was identified as an innovative example of communication design by the A' Design Award. Tanaka 1789 X Chartier Sake Blend 001 Branding and Design received the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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