Dark Horse Wine
Dark Horse is a wine packaging and branding design created for a California wine brand. The design is based on a flexible system that covers the entire packaging portfolio and allows for future additions. The labels are printed on premium paper stock in metallic and matte finishes, which amplifies color and flavor cues. The brand icon is placed front and center on each label. The label layout is simple, so the contents of the bottle can be understood at a glance. The aim is to express quality and taste clearly on the shelf.
Dark Horse Wine Branding and Redesign by Laurent Hainaut was identified as an outstanding illustration of communication design by the A' Design Awards. Dark Horse Wine Branding and Redesign won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
