Pure
Pure is a packaging design for a pet water fountain. Blue and white are the main colors, with blue standing for water and white for purity. The two-dimensional silhouettes of five sides of the product are printed on the box, so buyers can see the exact shape of the item inside, while the same patterns also serve as decoration. A gradual blue tone suggests clean flowing water. The box measures 300 by 210 by 220 millimeters and is made of clay coated news back board with ivory board, matte film, pearl cotton and art paper.
Pure Packaging by Shenzhen Laika Technology Co., Ltd was identified as an exceptional example of communication design by the A' Design Awards. Pure Packaging received the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
