Ka Fu Lian Green Packaging
Tongchuang Design is a packaging design created for a cleaning and whitening product. The package is printed with a special ink. All text and graphics gradually oxidize and fade during the shelf life. The slow change from strong to faint reduces the environmental impact of the ink and supports health. The fading image also refers to the decontamination action of the product. The graphics use few elements drawn from ancient Chinese characters, shown in a contemporary form. The package is 200 mm wide, 82 mm deep and 249 mm high.
Ka Fu Lian Green Packaging Packaging by Yongjun Chen was identified as an innovative representation of communication design by the A' Design Awards. Ka Fu Lian Green Packaging Packaging earned the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious, international, juried design competition that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
