Surplus Year After Year
It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Surplus Year After Year Packaging by Yang Bo was featured as an innovative example of communication design by the A' Design Award & Competition. Surplus Year After Year Packaging was awarded the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design award that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
