Pepsi Culture Can Series
The Pepsi Culture Can Series is a limited-edition packaging program for beverage cans. The series applies hyperlocal designs to cans sold in markets around the world. More than 40 unique designs were created, and the series was activated in over 10 countries. Each design draws on local culture, including symbols, food, images, music and architecture. The guiding idea is to think globally and act locally. The Pepsi Culture Can Series celebrates the spirit, culture and community of local markets.
Pepsi Culture Can Series Beverage by PepsiCo Design and Innovation was recognized as an innovative representation of communication design by the A' Design Award. Pepsi Culture Can Series Beverage received the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design prize which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
