Tazo Refresh
Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.
Tazo Refresh Beverage by PepsiCo Design and Innovation has been highlighted as an outstanding illustration of communication design by the A' Design Award. Tazo Refresh Beverage received the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program that celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
