Sogurt
Sogurt With Love and All Things Good is a packaging design for frozen yogurt ice cream cups. Fresh colour hues are used to reflect an approachable, light-hearted and elegant brand voice. Overlaid illustrations personify the fusion of key ingredients within each crafted flavour. Typography, iconography and layout are arranged to present product information clearly and to support easy reading. The plastic lid of the previous packaging is replaced with a paper lid. Each cup holds 125 millilitres and is 74 millimetres wide.
Sogurt Froyo Ice Cream Packaging by Jimmy Chew was selected as an outstanding example of communication design by the A' Design Award. Sogurt Froyo Ice Cream Packaging earned the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
