Underforest: Select
Underforest: Select is a brand identity created for products of the under-forest economy in Taiwan. The logo is formed by four forest-green triangles that represent the Chinese character for forest and express the idea of coexistence with woodland. Forest-green stands for natural resources, while matte gold stands for economic potential. The packaging uses simili paper for a texture close to wood and is finished with matte gold hot foil stamping. Image integration and shared packaging standards reduce material costs and support local foresters.
Underforest: Select Brand Identity by SHAN MAI FOOD has been featured as a creative example of communication design by the A' Design Awards. Underforest: Select Brand Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design prize that rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
