Luzhou Laojiao
Luzhou Laojiao 1915 is packaging for a Chinese baijiu spirit. The bottle is shaped like a sailing boat, and the visual symbols are refined from the Jiangyang map of Luzhou. The curved form refers to the flowing liquid inside and gives a comfortable feel in the hand. The bottle is made of glass with sprayed color and an applied brand mark. The box is finished with bronzing, embossing and an applied brand mark. The package measures 58 by 158 by 350 millimeters. The aim is a light and luxurious look for drinkers aged 30 to 40, with a modern high-end feeling that keeps the traditional character.
Luzhou Laojiao Chinese Baijiu by Manling Lin has been selected as an outstanding example of communication design by the A' Design Award. Luzhou Laojiao Chinese Baijiu won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
