Hankol Liquor
Hankol is a packaging design for a sauce-flavour liquor. The name refers to a person who drinks boldly and happily, which reflects the people-oriented spirit of the brand. The concept originates from blind taste. Positive and negative figures are combined, and the silhouette of the founder is placed in the negative shape to express the idea of not forgetting the original intention. Chinese calligraphy and a seal are used in the typeface. The outer box is made of environmentally friendly EPP material, and a metal logo is inlaid on the front surface.
Hankol Liquor Packaging Design by Chen Yue has been recognized as an innovative representation of communication design by the A' Design Award. Hankol Liquor Packaging Design received the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious, international, juried design competition which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
