Happetsy
Happetsy is a brand identity created for a pet products company. The design combines an old-school retro style with modern minimalism. The retro character is expressed through the color palette, a handwritten typeface, and polka dot patterns. Clean layouts, open spaces, and a sans serif typeface add a fresh modern touch. The logo pairs an illustration of a cat and a dog with a rectangle, a shape linked to stability and loyalty. All graphics were drawn as vectors and delivered in RGB, CMYK, and Pantone colors for a consistent appearance across all media.
Happetsy Brand Identity by Anamarija Leljak was identified as a grand illustration of communication design by the A' Design Awards. Happetsy Brand Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design recognition program which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
