Taste of Tohoku
Taste of Tohoku is a packaging design for a series of retort curry products made with meat from the Tohoku region of Japan. The packaging reflects the carefully selected ingredients used in the curry. Local crafts from Tohoku are arranged across the surfaces, and the design is decorated with gold and handwritten emblems. Retro fonts are combined with a clean and simple layout to suggest both nostalgia and urban refinement. When several boxes are placed side by side, the printed sides form a single continuous picture.
Taste of Tohoku Packaging by Dodo Design Co., Ltd. has been selected as a creative example of communication design by the A' Design Awards. Taste of Tohoku Packaging was awarded the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
