Scentwalk
Scentwalk is a conceptual corporate identity for a future company that extracts and stores memories in the form of smell. The logo is an abbreviation of the brand name and is built from the ideas of odor molecules, data, extraction, collection and walking. The color scheme uses holographic silver foil, a material that looks silver but reflects color in light, echoing the idea that gas is colorless yet can create emotion. The mark is dynamic and joined by a specific sound. Related posters and products address the self, partners, family and friends.
Scentwalk Corporate Identity by Yiyang Li was highlighted as an innovative illustration of communication design by the A' Design Award. Scentwalk Corporate Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition which celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
