Souldar Cracker
Souldar Cracker is a packaging design for a chocolate flavoured soda cracker snack. The product is placed at the centre of the visual composition. On the left side, a clear layout arranges the crackers at different distances to expand the sense of space within a limited area. Chocolate sauce falls from the top of the pack like rain, turning a static scene into a dynamic one. Brown is used as the main colour to express the flavour. The outer carton is made of ivory board, and selected elements are printed with gold stamping. Each cracker is wrapped individually inside the box.
Souldar Cracker Packaging Design by Yeqin Chen was selected as an innovative representation of communication design by the A' Design Award. Souldar Cracker Packaging Design won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
