Cala di Seta
The packaging design project represents wines as unique and identifying elements, linked to the place where they are born but facing the world. The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. For this reason, the design is characterized by a colorful, minimal and refined appearance in which the design of the lighthouse stands out, made with simple but powerful graphics and embellished with colored metal sheets and the three-dimensional effect of the braille relief that simulates the sea.
Cala di Seta Wine Labels by Giovanni Murgia has been identified as an innovative example of communication design by the A' Design Awards. Cala di Seta Wine Labels won the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
