Secret Exhibition
Secret Exhibition is a merchandise display hall created for the National Museum of China. The 460 square meter space combines digital art with inherited Chinese aesthetics. Island-like booths with flowing shapes present cultural and creative products, so visitors tour the goods like an exhibition rather than a store. A customized media surface links the physical surface and the virtual interface, while an augmented reality program adds a parallel digital layer. Seven selected exhibits inspired a moving river of Chinese characters shown on a screen.
Secret Exhibition Merchandise Display Hall by Yuan JIANG，Chen SONG has been highlighted as a grand representation of architectural design by the A' Design Award & Competition. Secret Exhibition Merchandise Display Hall won the Iron A' Design Award in Interior Space and Exhibition Design in 2022. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious, international, juried design recognition program that honors outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
