C Cell Vitality
C Cell Vitality is a packaging design for bottled mineral water. The natural texture of the source landscape is translated into an orderly three-dimensional composition of convex and concave forms on the bottle body. The surface has a soft touch that increases friction and improves the stability of the hand grip. The stable structure allows the use of thinner PET material, which saves cost and reduces the amount of plastic. The blue color refers to the mountain lake at the water source. The bottle measures 63.3 mm in width, 63.3 mm in depth and 207 mm in height.
C Cell Vitality Mineral Water Packaging by TIGER PAN has been identified as an innovative illustration of communication design by the A' Design Award & Competition. C Cell Vitality Mineral Water Packaging received the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious, international, juried design award which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
