Idun Red Heart
The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.
Idun Red Heart Apple Juice by EvanChen has been recognized as an innovative illustration of communication design by the A' Design Awards. Idun Red Heart Apple Juice was awarded the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious international design accolade which honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
