Qiong Niang Baijiu
They have incorporated the Bell and Drum Tower, which best represents Qionglai, and the map of Qionglai into the main image of the packaging by drawing them as abstract graphics. The great mountains of Qionglai have nurtured the people and culture of Qionglai and are an important vehicle for Qionglai. In their bottle label design, the abstract graphics are repeatedly superimposed on thin special paper, with light filtering through the bottle and the wine industry to create an image of Qionglai's local Tiantai Mountains, which when superimposed adds to its cultural weight.
Qiong Niang Baijiu Packaging by EvanChen was selected as an exceptional illustration of communication design by the A' Design Award. Qiong Niang Baijiu Packaging earned the Bronze A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
