Environment Day
Environment Day is a retail window display created for a store in Istanbul. The display features a hand made dry land wall that draws the attention of people passing by. The idea arose from drought and the loss of natural resources on Earth. A green field was designed to penetrate the dry land, showing that renewal is still possible. The dry land was formed from clay applied to MDF plates and sun dried for one week to create a fissured surface. The green areas are made of moss and the letters are cut from wood. About 98 percent of the display is made from sustainable and organic materials.
Environment Day Window Display by Gravity Design and Arçelik was featured as a creative example of industrial design by the A' Design Award. Environment Day Window Display won the Iron A' Design Award in Sustainable Products, Projects and Green Design in 2022. The A' Sustainable Products, Projects and Green Design Award is a juried, academic and highly prestigious design award which recognizes superior design of sustainable projects, environment friendly designs, recycled, upcycled, bio-degradable products, Energy-Efficient appliances and more.
