Corso
The designer was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value of the premium product. The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Corso Rum Packaging by Mateus Morgan was recognized as a creative illustration of communication design by the A' Design Awards. Corso Rum Packaging won the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
