Bubly Bounce
Bubly Bounce is a beverage packaging design for a caffeinated sparkling water line. The packaging extends an existing sparkling water range and signals the addition of caffeine without moving into the visual language of energy drinks. Bold and bright colors, bubbles, friendly greetings and smiles are kept, so the brand stays easy to recognize. The design also communicates the use of two flavors in one drink. The system is intended to appeal to current buyers and to stand out clearly on the shelf.
Bubly Bounce Beverage Packaging by PepsiCo Design and Innovation was highlighted as an outstanding illustration of communication design by the A' Design Award. Bubly Bounce Beverage Packaging was awarded the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious international design award which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
