Pepsi New Year 2022 LTO
Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Pepsi New Year 2022 LTO Beverage Packaging by PepsiCo Design and Innovation has been highlighted as an innovative example of communication design by the A' Design Award. Pepsi New Year 2022 LTO Beverage Packaging won the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
