Abstract Illustrations
The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes. The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Abstract Illustrations Branding Design Kit by Nargiza Usmanova was identified as an innovative representation of communication design by the A' Design Award & Competition. Abstract Illustrations Branding Design Kit received the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design recognition program which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
