Craftal
Craftal is a subscription service that provides Japanese craft tableware to restaurants and households. Users select thirty pieces from a physical gallery or an online catalog, and a curator can help with the selection. The tableware is then delivered for a trial period of three months. After three months, the pieces can be exchanged or returned. Returned items receive maintenance at a distribution center before being sent to another user. The service links craftsmen with the people who use their work, so direct feedback can guide product development.
Craftal Craft Tableware by TAKUYA HOTTA was selected as an innovative example of communication design by the A' Design Award. Craftal Craft Tableware earned the Bronze A' Design Award in Cultural Heritage and Culture Industry Design in 2022. The A' Cultural Heritage and Culture Industry Design Award is an international, meritocratic, just and fair design recognition program which honors superior design of cultural heritage projects, cultural conversation, preservation, restoration and protection projects, heritage architecture and more.
