Granovita
Granovita is a packaging design for granola. A cardboard box replaces the flexible pouch commonly used for cereal, giving more control over how the product appears on shelves. The rough surface of the cardboard supports the theme of healthy living. Illustrations of fruits and grains describe the taste of each variety. Icons, expressive lettering and bright colors convey a positive message. The cardboard can be composted, so the solution stays environmentally friendly and low in cost. Each box measures 160 by 120 by 40 millimeters.
Granovita Granola Packaging by Olha Takhtarova was featured as a grand illustration of communication design by the A' Design Award & Competition. Granovita Granola Packaging earned the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
