Joy of Playing
Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints.
Joy of Playing Brand Identity by Yana Okoliyska has been highlighted as an outstanding example of communication design by the A' Design Awards. Joy of Playing Brand Identity won the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade that rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
