Koch's Meerrettich
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!
Koch's Meerrettich Rebranding by Wolkendieb Design Agency has been highlighted as a creative representation of communication design by the A' Design Award & Competition. Koch's Meerrettich Rebranding received the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design award which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
