Bethru
Bethru is a packaging design for a household cleaning range based on solid tablets and a reusable spray bottle. The tablets are made of 93 percent natural ingredients and are vegan, cruelty free and free of microplastics. Each tablet dissolves in tap water and produces 300 milliliters of cleaning liquid. The spray bottle is bought once and reused many times, which reduces plastic waste. The tablets are wrapped in paper and the boxes are made of recyclable paper. The colors and forms of the packaging are drawn from nature.
Bethru Packaging by Izabela Jurczyk was highlighted as an outstanding illustration of communication design by the A' Design Awards. Bethru Packaging received the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
