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Wan Shan Jiu Baijiu Packaging

Wan Shan Jiu

Wan Shan Jiu 5696 is a packaging design for a high-end Chinese Baijiu intended for the international market. The bottle has a triangular form that is solid and stable. The triangular shape joins decorative elements of western classical architecture with the eastern idea that three begets all things of the world. Three-dimensional reliefs of famous world landmarks surround the bottle and suggest a journey around the world. A carved metal badge marks the quality of the product. The gift box and the bottle can both be kept and displayed.

Wan Shan Jiu Baijiu Packaging by Pufine Creative was highlighted as an exceptional representation of communication design by the A' Design Award. Wan Shan Jiu Baijiu Packaging was awarded the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design recognition program which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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