Altitude Series
Altitude Series is a wine label created for wines from the Shangri-La region and inspired by the treasure maps of adventure stories. The label uses an altitude map to reflect the high altitude and low latitude of the growing area. Coordinates and altitude figures indicate the quality and grade of each wine. Three colors refer to the local environment, with silver for snow, blue for lake and black for the night sky. Slightly raised golden coordinates make each grade easy to identify. Ultraviolet printing is applied on a special paper with fine curved textures that refract light.
Altitude Series Wine Label by Pufine Creative was recognized as an exceptional example of communication design by the A' Design Awards. Altitude Series Wine Label was awarded the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
