Synchron
Synchron is a universal analog clock that displays the official time of different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all locations, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. The concept is about problematic confrontation with time, and it's taken from a critical perspective that recognizes the clock as a symbol of labor in the digital age. A type of aesthetic in performance, that in the present age is considered as a useless decorative abject, that is expected to work continuously.
Synchron Desk Clock by Farzan Shamasblou has been selected as a creative representation of industrial design by the A' Design Awards. Synchron Desk Clock won the Bronze A' Design Award in Homeware Design in 2023. The A' Decorative Items and Homeware Design Award is a juried, academic and highly prestigious design prize which recognizes excellent design of tableware, lighting fixtures, cookware, decorative accessories, bathroom accessories, furniture, textiles, kitchen gadgets and more.
